Free Ebook Brand Atlas: Branding Intelligence Made Visible By Alina Wheeler, Joel Katz

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Brand Atlas: Branding Intelligence Made Visible By Alina Wheeler, Joel Katz

Free Ebook Brand Atlas: Branding Intelligence Made Visible By Alina Wheeler, Joel Katz

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Sales Rank: #954944 in Books
Published on: 2011-03-29
Original language: English
Number of items: 1
Dimensions: 9.30" h x .50" w x 6.30" l, .96 pounds
Binding: Hardcover
144 pages

Review
user-friendly approach to aggregate and simplify the science behind branding essential principles of branding are broken down into basic step-by-step concepts. (Finance & Management, April 2011).

From the Inside Flap

Brands have become the global currency of success.

Countries, corporations, com-munities, and individuals are leveraging their brands to gain a transcendent advantage in the marketplace. Positioning a brand to be irreplaceable is the new business imperative for both public and private sectors, regardless of product, service, or size.

Brand Atlas synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience.

The twenty-first-century customer has a new voice, unprecedented power, and multiple platforms to drive a new brand conversation in a fiercely competitive world. To be successful, brand builders need to stick to the basics, stay calm on the rollercoaster of relentless change, and seize every opportunity to be the brand of choice.

From the Back Cover
Read it in a half hour. Refer to it forever.

Are you a big-picture person? Just want a quick overview of the most critical and relevant brand topics? If you answered yes, Brand Atlas is for you.

More than fifty brand topics are defined. Each one with a call to action and insightful quotes from thought leaders and brand visionaries. Compelling diagrams illuminate concepts, processes, and tools.

Alina Wheeler's first bestselling book, Designing Brand Identity, was a road map to implementation of the entire branding process, from research through launch. Alina Wheeler and Joel Katz created Brand Atlas for a new generation of time-crunched brand builders who need immediate, clear and actionable ideas.

Praise for Designing Brand Identity, an essential guide for the whole branding team, by Alina Wheeler:

"Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert's Rules of Order. And now brand builders have Designing Brand Identity."
—Marty Neumeier, Director of Transformation, Liquid Agency, author of The Designful Company

"Designing Brand Identity is the most comprehensive, easy to understand resource for the whole branding team, advising on all aspects of implementation and best practices."
—Dan Calista, Founder and CEO, Vynamic

"The absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity."
—San Francisco Book Review (January 25, 2010)

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